What is RCS RadioShow? | RadioShow is the world's most advanced system for allowing a radio station (or audio streaming company) to present fully synchronized, intelligently scheduled, relevant graphics alongside the audio on almost any digital platform that you can imagine.
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Which digital platforms are supported? |
The most obvious platforms that are common globally are the Internet and the mobile phone/cell phone. Around the world there are many emerging digital platforms including: HD Radio in the United States, DAB, DAB Plus, DRM and DVB in Europe and Asia Pacific. If you have a particular platform you need to support, with sufficient notice, we will accommodate your needs.
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So what exactly does RadioShow do graphically? | RadioShow provides real-time 'now playing' information from the radio station's automation system. This data includes the song or commercial currently on-air plus the next few items that are in "cue", ready to be played. The "just-in-time" Visual Content Scheduler reacts on the fly to changes in the broadcast and assembles a sequence of visual content that reflects the style and presentation goals designed by the radio station. This keeps the stream of content fresh so that the consumer does not see the same sequence of content each time a song plays.
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Can I incorporate RSS feeds? | A portion of the radio station's visual content can come from RSS feeds available on the internet. Weather forecasts, showbiz news, horoscopes, news headlines and so on are updated automatically with no work required on the part of the radio station. Some feeds may be designated as "premium," which means they are not available to a radio station unless the station specifically signs up for that feed.
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Is the system interactive? | Polls, surveys, rate-this-song and contests are types of interactive content that lets the audience participate in the radio station's broadcast. These are all possible.
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Is visual content prioritized? | Visual content is separated into various content categories such as Artist Images, Song Notes, News Headlines, Showbiz News, etc. Station Priorities gives radio stations control over how often content elements from the categories will appear on their Visual Radio presentation.
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Isn't this sort of product still a distraction for most radio stations? | Far from it. It is vitally important to understand that most radio groups are now seeing higher year-on-year revenue growth from their online services than they are getting out of their core businesses. As competition from other forms of entertainment increases, radio is recognizing the need to do everything within their power to keep people within their branded environment.
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Can I make new money using RCS RadioShow? | Absolutely. Radio stations can schedule visual commercials that are shown at the same time the related audio commercial is broadcast on the radio station. Visual commercials can include phone, SMS and web links so customers can immediately see or get additional information. Once you have sold your regular audio inventory, now you can sell your advertisers incremental opportunities by letting their customers see what they hear.
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Could I sell sponsorship within the player skin? | Absolutely. We don't dictate what your player looks like - this is up to you. We are happy to provide generic player templates, but we understand that most radio stations will want to design their own - and these may include provision for sponsorship.
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How difficult is the on-site installation? | Apart from Automation Watcher, there isn't an on-site installation. The client has a web-based UI. There is no on-site hardware or complex technical integration required.
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How much is RadioShow (and Visual Radio) going to cost me? | Payment arrangements may include:
• Simple lease fees - just like Selector
• Straight barter (in selected markets only)
• A mix of lease and barter
• A mix of lease and reserved visual advertising spots for third-party sale
• Visual advertising revenue-share
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